DMF has appointed Marcus Lovely as senior sales manager for the NY Metro region, a role in which he will drive the company's sales growth across the New York City metropolitan area and the broader Northeast market. The appointment was announced on October 20, 2026, by the Carson, California-based manufacturer, which describes itself as a leader in modular lighting for the technology integration channel.
In the new position, Lovely will partner with integrators, lighting designers, architects and builders throughout the region, and will work hands-on with DMF dealers on luxury residential projects from specification through commissioning. The company said he will also serve as an advocate for its modular platform, emphasizing precise color rendering, smooth and flicker-free dimming, and the flexibility to adapt as a client's design vision evolves.
Lovely joins DMF after more than 12 years at Unlimited Integration, a multi-city luxury technology firm headquartered in Houston, where he most recently served as vice president of sales. He led sales strategy across ultra-high-end residential markets and oversaw design-driven integration work spanning architectural lighting, lighting control, pro audio and infrastructure design, from concept through execution. He previously held the company's chief technology officer post, experience DMF cited as giving him the technical depth to support dealers on demanding projects.
According to DMF, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers every year from 2018 under Lovely's leadership, and the firm was featured in national marketing and internal training content for its expertise in client experience and system design. Lovely is also co-founder of DUO Coffee & Pilates, a Houston wellness and hospitality brand he launched with his wife in 2021, whose studio concept combines high-end audio, lighting and experience design.
“Marcus brings a rare combination of deep technical expertise and long-standing relationships across the luxury integration channel,” said Bryan Biga, vice president of residential sales at DMF. Biga said the company is confident that Lovely's standing in the New York and Northeast market will translate into momentum for its dealer partners.
Lovely said he was joining DMF at a pivotal time for the brand, describing its design-forward approach and its reputation for quality and dealer support as closely aligned with the way he has approached partnerships with integrators and designers. He said he looks forward to bringing that approach to the New York metro market.