Dreame Technology has introduced the Pocket Cake High-Speed Hair Dryer in Australia, a compact styling tool that builds on its earlier Pocket hair dryer. The new model pairs a foldable body with high-speed airflow and automatic heat control, aimed at users who want travel-friendly drying without a full-size appliance.
The dryer uses a 110,000RPM brushless motor that Dreame says can produce airflow of up to 70 metres per second. According to the company, this helps shorten drying time. An NTC temperature-control system monitors temperature 500 times per second and adjusts heat output to maintain a steady drying temperature and limit excessive heat exposure.
Dreame also lists 350 million negative ions per cubic centimetre, a feature intended to reduce static and flyaways and to leave hair looking smoother after styling. These are manufacturer claims; the announcement does not include independent test results.
For portability, Pocket Cake folds through 180 degrees into a phone-sized shape. It weighs less than 450 grams and supports 220–240V, allowing it to be packed in luggage, a handbag or a bathroom drawer. The package includes a styling nozzle and a storage bag.
Australian launch and positioning
Patrick Wang, business director for Dreame Technology Australia and New Zealand, said the model is intended to provide professional-level drying performance in a compact design for everyday styling, travel and mobile use. He added that the launch extends Dreame’s presence in beauty and personal care and responds to consumer demand for products that fit busy lifestyles.
The company is offering four colour finishes inspired by macarons: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
Key specifications
- 110,000RPM brushless motor with airflow up to 70m/s
- NTC temperature monitoring 500 times per second
- 350 million negative ions per cubic centimetre
- 180-degree foldable design; under 450g; 220–240V
- Four finishes: Lemon Parfait, Peach Mochi, Grape Mousse and Tiramisu
- RRP $299; styling nozzle and storage bag included
The Pocket Cake High-Speed Hair Dryer is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. Harvey Norman and JB Hi-Fi are scheduled to carry it in stores from mid-November. The recommended retail price is $299.