FORREC, an experience design specialist, is marking the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil.
The land is an immersive destination for young children and their families, centred on the much-loved Brazilian character Galinha Pintadinha, also known as "Lottie Dottie Chicken". According to FORREC, it represents a major new addition to the park's family offering.
Collaboration and design scope
The land was developed in collaboration with brand partner Bromelia Produções, and its opening on 26 September coincides with Galinha Pintadinha's 20th anniversary. Throughout the project, FORREC worked closely with Beto Carrero World and Bromelia Produções, contributing expertise in experience design, planning and multidisciplinary design.
FORREC led programming and master planning for the land while also contributing to the narrative's creative development across the built environment, rides and attractions. The company established the development's physical and experiential framework through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design. This turned the character's established visual language and storytelling into a land where visitors of all ages can explore, play and enjoy.
Experiences within the land
The land brings together a range of experiences:
- Live entertainment at the central barn stage
- Character encounters and meet-and-greets
- Themed environments and recreation areas
- A retail location and food and beverage options
- The Galinheiro das Divas flying round ride, manufactured by Zamperla Group
Peter Marshall, creative director at FORREC, said the project is an example of the benefits of having a multidisciplinary design team and a world-class park operator immersed in the creative process from the start. He noted that, working alongside Beto Carrero World and Bromelia Produções and with a talented group of creative and technical partners, each discipline was engaged in the storytelling process, enabling those involved to use their design skills to create a purpose-built environment that is playful, engaging and designed around the needs of young children and their families.
Entertainment and show development
Award-winning production company Hasbas led the project's entertainment and show development, with oversight of the shows, show area and music production from creative directors Sylvia Hase and Steve Bass. FORREC states that the result is a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to meet the needs of Beto Carrero World's youngest visitors.
Marshall described seeing the design of Vila da Galinha Pintadinha come to life vividly and with care, noting that the team immersed itself in the IP and design process, including planning, illustrating and modelling, and walked through it many times in VR. He added that it is uncommon for a team to participate all the way from concept to construction, and rarer still for the end result to be better than imagined.
The Vila da Galinha Pintadinha development is part of Beto Carrero World's continued expansion and investment in new visitor experiences. As a dedicated destination for the park's early-childhood audiences, the land brings together attractions, entertainment, storytelling and themed environments in a unified immersive setting.