Hankook Tire & Technology has signed a five-year partnership agreement with Racing America, a U.S.-based motorsports company, under which the tire maker will serve as the official tire partner and exclusive racing tire supplier across major series operated by Racing America. The partnership is set to run from 2027 through 2031.
The agreement was signed at Hankook's Tennessee plant in the United States. Hankook will exclusively supply racing tires to major series operated by Racing America and collaborate in several areas, including technical and engineering support, trackside services, and joint marketing initiatives.
Series covered by the agreement
Under the new deal, Hankook will begin supporting Trans Am, described as a leading U.S. road racing series, and International GT, a premium sports car racing series. The company will also renew its partnerships with the series on Racing America's Formula ladder, which Hankook has supported since 2019.
The three programs differ in character. Trans Am, established in 1966, is a historic racing series with nearly six decades of competition featuring muscle cars. International GT showcases premium sports cars, while Racing America's Formula ladder is focused on developing the next generation of formula drivers.
Scope of collaboration
The partnership spans both tire supply and wider support. According to Hankook, the collaboration includes:
- Exclusive racing tire supply to major Racing America series;
- Technical and engineering support;
- Trackside services;
- Joint marketing initiatives.
Hankook also plans marketing activities around the series, including event branding, digital and broadcast exposure, and social media.
Brand positioning in North America
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand, "Hankook," across the North American motorsports scene and to further strengthen its position as a premium brand. The company said it will expand engagement with local fans through the exclusive racing tire supply, technical and trackside support, and the related marketing activities.
Global motorsport footprint
The Racing America agreement adds to an existing international motorsport program. Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), one of the world's premier motorsports competitions, organized by the Fédération Internationale de l'Automobile (FIA).
In North America, Hankook is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.