Publishers including Mattel, Nintendo, Outright Games, and Ares Interactive are rolling out new games, updates, and seasonal events across consoles, PC, and mobile, with Roblox debuts, licensed crossovers, and holiday content shaping the slate.
Mattel takes Masters of the Universe to Roblox
Mattel Game Studios, with Twin Atlas, has launched Masters of the Universe: Battle for Grayskull, a faction-based action RPG available worldwide on Roblox. Inspired by last summer's film and decades of franchise lore, it lets players join He-Man and the Heroic Warriors or Skeletor and the Evil Warriors in a battle for Castle Grayskull. Players explore Eternia locations such as Snake Mountain and Subternia, complete quests, defeat bosses, and collect gear while unlocking abilities. An evolving skill tree and player-driven choices shape each adventure.
Emotional learning, crossovers, and a Roblox debut
Skidos and SmileyWorld have partnered on Happier Minds, an interactive experience that helps children recognize, express, and navigate everyday emotions through play. It combines SmileyWorld characters with stories, mood check-ins, and calming activities such as Mood Check-In and Breathe Together, a guided breathing exercise. The effort builds on Skidos' emotional well-being programming, part of its learning portfolio since 2023, and SmileyWorld's Happier Schools Project. Skidos offers more than 1,000 educational games covering math, reading, creativity, problem-solving, and motor development.
Ares Interactive is adding content across three October titles: a limited-time Ghostbusters crossover in Heroes vs. Hordes through Nov. 20 that introduces Ray Stantz and Winston Zeddemore as playable heroes and Terror Dogs as pets; Halloween events and new survivors Carol, Glenn, and Judith in The Walking Dead: Aftermath; and postseason playoff events with a Playoff Points currency in Baseball Hits 26.
Moose Toys and Gamefam are bringing MrBeast Lab to Roblox for the first time via a limited-time event inside Untitled Fling Game, running Oct. 17 to Nov. 14. It introduces the Mega-Tech Mutators Panthar, Silver-Byte, and NecroClaw, with a branded area and character-inspired quests. The companies said this marks their fourth consecutive holiday-season Roblox partnership; their collaborations have brought five Moose franchises to the platform, generating more than 100 million gameplay sessions and 650 million brand engagements.
Nintendo's platform and retail push
Nintendo is returning players to Wuhu Island with Nintendo Switch Sports Resort, launching exclusively on Nintendo Switch 2 on Oct. 22. It features 12 sports, including Boxing, Archery, and Thumb Wrestling, plus exploration by skateboard, power cruiser, or prop plane, an Island Crown Mode, and Spocco Points for customization. The week's eShop lineup includes Bluey's Happy Snaps and Castlevania: Belmont's Curse alongside It Takes Two, while Resident Evil 2, 3, and 4 Gold Edition arrive on Switch 2 from Oct. 16 and Call of Duty: Modern Warfare 4 launches Oct. 23.
On the retail side, hundreds of items once exclusive to Nintendo's New York and San Francisco stores are now available nationwide through nintendo.com and the Nintendo Store app. Nintendo Account members can enter the My Nintendo Holiday Magic Sweepstakes through Nov. 2 for a chance to win a two-night New York City trip, and the Mario balloon returns for the 100th Macy's Thanksgiving Day Parade on Nov. 26.
Holiday adventures and licensed content
Outright Games' The Grinch 2: Saving Christmas casts players as the Grinch exploring snowy environments and collecting ornaments to build the ultimate Christmas tree, with locations including Mt. Crumpit and Who-ville and gadgets such as Rocket Skates and a Jetpack. Mattel, Bitmap Bureau, and Clear River Games' He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a pixel-art 2D brawler, will launch Feb. 4, 2027, with preorders through Limited Run Games until Nov. 22.
Toca Boca and Netflix are bringing KPop Demon Hunters into Toca Boca World on Oct. 27, adding fashion, music, and character content inspired by HUNTR/X and the Saja Boys. A new in-game music player features four soundtrack songs available for a limited time, and the partnership extends to Netflix Playground with a themed Toca Boca Jr Kitchen update.