Konami Cross Media NY has entered a licensing agreement with Intimo to bring a range of Yu-Gi-Oh!-branded products to the U.S. market. Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announced the deal.
Intimo is a privately held apparel and accessories company that specializes in licensed merchandise. Its product range includes sleepwear, loungewear, blankets, backpacks and lunch bags, and the company has previously worked with Paramount, Warner Bros., Hasbro and Universal.
Under the agreement, Intimo plans to develop sleepwear, accessories and home goods inspired by the Yu-Gi-Oh! franchise. The collection is expected to launch in time for the upcoming holiday season.
Coleman said Intimo has a strong presence in the children's market and is actively expanding its portfolio to embrace evergreen anime properties, describing Yu-Gi-Oh! as the clear choice for that expansion. She added that the planned line would include comfortable pajamas, cozy blankets, stylish backpacks, cold-weather gear and lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized and beloved franchise raises the excitement and quality of the company's growing anime portfolio. She said Intimo is committed to delivering products featuring fans' favorite characters while upholding the standards the company is known for.