Gifts & Crafts

John Jones steps down as Bira president after two-year term

Karen Forret, owner and managing director of the Scottish retailer Wilkies, succeeds him at the head of the British Independent Retailers Association.

Marisol LindqvistNovember 10, 20265 min read0 views
Two abstract figures exchange a symbolic key across the counter of a warmly lit independent shop, with stocked shelves and a shopfront window behind them.

John Jones, managing partner of the Hereford retailer Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing a two-year term.

Karen Forret, managing director and owner of the Scottish independent multiple retailer Wilkies, took over the role at Bira's annual general meeting this month. Jones will remain involved with the association as Forret takes on the presidency.

Reflecting on his tenure, Jones described serving as president as a great honour and said the past two years had been challenging for independent retailers. He stressed the importance of Bira in enabling them to achieve collectively what they cannot do individually.

He named the launch of the Bira Forum as his proudest achievement. The Forum gives members a space to discuss issues, share challenges and access advice.

Despite the pressures on the independent retail sector, Jones said he remained optimistic about the future of the high street. People value the sense of place and community that the high street provides, he argued, as well as the knowledge and service an independent retailer offers. He added that genuine reform of business rates and an overhaul of planning rules were needed for the high street to thrive.

Jones also emphasised the need to adapt, noting that Philip Morris & Son is 180 years old but in no way resembles the business it originally was. Evolving, he said, is the key to surviving and thriving.

Bira chief executive Andrew Goodacre thanked Jones for his contribution, praising his leadership during a tough period for independent retail and describing the Forum as a lasting part of his legacy. Bira works with more than 6,000 independent retailers across the UK.