The Little Sock Company, a Hertfordshire-based children's brand, is running a Christmas campaign called No More Cold Toes and has raised its donation target to 10,000 pairs of socks after passing the original goal ahead of schedule.
The business was founded in 2018 by Katie Saunders, a mother of three. Under the campaign it has pledged to donate a pair of socks to a baby or child in need for every order placed. The initial aim was 6,000 pairs by Christmas, a figure that has already been surpassed and has now been lifted to 10,000 pairs.
Three partner organisations
To ensure the donations reach families across the country, The Little Sock Company is working with Little Village, Baby Bank Alliance and Baby Basics UK. All three organisations support families experiencing hardship and will help distribute the socks to the babies and children who need them most.
Donations are intended for babies and young children whose families are facing hardship, with the partner organisations handling distribution.
Saunders built the company without outside investment and is keen to use its success to make a positive difference. With Christmas approaching, the brand hopes the campaign will inspire customers to help bring a little extra warmth to children in need this winter.