Stone Marketing has added the Japanese stationery brand Anterique to its portfolio, bringing a range of slim, vintage-inspired pens to its offering. The move adds another Japanese name to the company's existing line-up of stationery brands, which already features several Japanese labels.
Founded in Tokyo in 2019, Anterique combines mid-century design influences with Japanese manufacturing. Its pens are characterised by muted colours, clean lines and subtle detailing, and use an oil-blended ink that is designed to deliver a smooth writing experience. The range is built around a classic, slim silhouette.
Hayley Ripley, head of marketing at Stone Marketing, said the company was excited to have Anterique join the family. She said the brand fits alongside the business's other Japanese stationery names, and that interest in Japanese stationery keeps growing. According to Ripley, the name is a mix of "antique" and "technique", which she described as a neat summary of a classic, slim pen offered in a wide range of colours.
The addition strengthens Stone Marketing's Japanese stationery offering, which also includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup. Anterique, established in Tokyo in 2019, is the newest addition to that group of Japanese brands.